WISDOM BEGINS BY GIVING SOMETHING A NAME

Chinese Proverb

Articles and resources to support you in navigating change and unlocking the potential of your organisation.

Purpose, Vision, Storytelling Ben Wickham Purpose, Vision, Storytelling Ben Wickham

Decoding the Language of Business: From Purpose to Marketing

Exploring the Linguistic Landscape of Business: From Japanese 'Koi No Yokan' to Crafting Purposeful Definitions. Uncover the intricacies of communication in the business world, where words like purpose, vision, and mission take center stage. Learn how clear definitions can bridge the gap between different interpretations and create a shared understanding. Join us on a journey through the art of effective business language.

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