WISDOM BEGINS BY GIVING SOMETHING A NAME

Chinese Proverb

Articles and resources to support you in navigating change and unlocking the potential of your organisation.

Purpose, Vision, Storytelling Ben Wickham Purpose, Vision, Storytelling Ben Wickham

Decoding the Language of Business: From Purpose to Marketing

Exploring the Linguistic Landscape of Business: From Japanese 'Koi No Yokan' to Crafting Purposeful Definitions. Uncover the intricacies of communication in the business world, where words like purpose, vision, and mission take center stage. Learn how clear definitions can bridge the gap between different interpretations and create a shared understanding. Join us on a journey through the art of effective business language.

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Storytelling, Purpose, Potential Ben Wickham Storytelling, Purpose, Potential Ben Wickham

Unlocking the Heart of Business: Crafting a Purpose That Transcends Profit

Discover the essence of an organization's purpose and how it transcends mere profit-making. Dive into the five key aspects that shape a company's purpose, from internal beliefs to external customer perceptions. Uncover the power of purpose-driven brands and their impact on success. Explore the synergy of purpose, vision, and mission in creating a compelling narrative for your organization's journey. Join us on a quest to define your purpose beyond profit.

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