ABOUT US
We focus on the one thing that decides whether you win or lose: strategy.
From the outset, I wanted to move away from the legacy model in cteative agencies — counting hours, inflating teams, attaching multiple people to a single account.
Our approach is leaner and more human: partner with the best individuals and agencies anywhere in the world, and assemble the right team for the challenge. That way, clients get outstanding quality at fair price points — without the noise.
Covid accelerated that vision. With physical boundaries gone, the best talent could collaborate across countries as if in the same room. That global way of working has stayed with us: agile, trusted, built for impact.
But how we work is only half the story. What we work on is different too. Campaigns alone rarely change behaviour. True change happens in the system: in rituals, in belonging, in the undercurrents of trust.
That’s why we blend storytelling, systemic insight, and creativity. We don’t just create messages; we create conditions. We design new stories and new ways of belonging that shift how people act — because the context has shifted.
The result? Strategies and EVPs that aren’t just told, but lived.
ABN AMRO
BEN WICKHAM
Ben Wickham is a storyteller, creative director, and systems thinker who helps organisations bring strategy to life. His work centres on the power of story—using narrative, creativity, and systemic insight to unlock clarity, shift perspectives, and drive meaningful change.
He began his career in television, working with Channel 5, Channel 4, MTV, and the BBC before founding his own production company, Flickering Wall. Later, as Creative Director of a communications and change agency, he led projects for some of the world’s best-known corporations. For more than two decades he has crafted new stories of purpose, vision, and strategy—translating complexity into compelling narratives, immersive experiences, and tangible tools that connect people, culture, and performance.
Ben’s approach is shaped by systemic thinking and constellations, working with undercurrents, belonging, and hidden dynamics in organisations. He blends this with creativity and design to create strategies and EVPs that are not just told, but lived.
A filmmaker, writer, designer, and passionate cook, Ben also mentors SMEs in the UK, supporting entrepreneurship and creative growth. Originally from London, he has lived in the Netherlands for many years and is currently based in Bali with his wife and two children.
EACD
