What is our purpose and wider impact?

Business who live and make decisions according to their purpose over perform by 80%.

The purpose of a business is not something you can buy in – it lies within the very essence of your brand, it’s foundations, the people who work there and the ambition you have.

Bringing that to the surface, articulating that and pulling that together in a compelling, transforming story means aligning the leadership team; expressing the inexpressible values and pulling that together in a form that is both practical (what must we do next) and inspirational (the moon-shot)

The model I use to start articulating your companies purpose