How do you embed a major global rebrand with your top 50 marketing leads - the people responsible for living the brand in the face of the customers.
Option One: pour information in to their brains via PowerPoint and Presentations
What percentage sticks?
Option Two: spend three hours using your hands to understand what this rebranding means for you and the story you will tell to your customers.
50 boxes of lego
50 individual stories about what the new brand positioning meant for them, the work they do and the stories they tell - all within 3 hours.
50 excited advocates got back on their planes with boxes of lego - ready to share their story and experiences.
I don't refer to clients specifically in any cases studies.