A purpose is simply your reason for existing. Simply? Perhaps.
Much has been written and talked about when being purpose driven. In 2014 The Lancet published an article clearly linked a sense of purpose with people living longer. Organisations that have a purpose and live their purpose over-perform by as much as 80%.
But in a world of visions, missions, strategies, goals and objectives – do we have space for yet another chapter in our annual reports and shareholder meetings?
The short answer is yes, and here is why...